Workfluencer Marketing: Where personal meets the professional.

Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life. As their popularity with audiences grows, brands are increasingly understanding that these workfluencers can generate more engagement and express the brand better and more authentically than corporate accounts.  The home of the workfluencer is undoubtedly LinkedIn, and so we’re delighted to be joined by LinkedIn’s Head of Community, North America, Katie Carroll. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world. To find out more about this episode, or any of our previous episodes, head to sproutsocial.com/socialcreatures