Ep 24: Gaining 100K+ Followers in a Crowded Niche @the.OrganiMama

In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k), who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the foundation for her later success. We'll also discuss her innovative approach to monetizing her audience before reaching the 100,000-follower mark, highlighting her use of digital products and insightful content strategies that resonate with her followers. Kristen opens up about her decision to prioritize engagement and authenticity over mere follower count, ensuring her growth was sustainable and aligned with her personal values and lifestyle. Furthermore, Kristen offers a behind-the-scenes look at her operational tactics, from leveraging Instagram Reels to strategically using email marketing to enhance her business's reach and impact. This episode is packed with actionable advice for entrepreneurs looking to harness the power of social media to transform their passions into a profitable business.