What Every B2B Company Needs To Know About Big Data

“We now create 1.7 megabytes of new information each second for every human being on Earth.” No wonder companies struggle with data analysis – with so many sources of information, how does a company make the most of it in an efficient, relevant manner? I had the opportunity to talk with Nancy Schuetz, Managing Director & Founder of Mettacite. We talked about big data, challenges & opportunities for B2B companies, and best practices for collecting, managing, and analyzing big data. Nancy shares a great case study that highlights the benefit of incorporating social data into the mix – what key factor did a company learn that changed their marketing strategy? We also talked about the 5 V’s of big data, and you can read the entire article we discussed here. I also encourage you to take a look at Mettacite’s service offerings & connect with Nancy online – she’s a great source of information! Resources Learn More About Mettacite  Connect with Nancy on LinkedIn Follow Mettacite on Twitter Read: The 5 V's of Big Data Listen: What Every B2B Company Needs to Know About Big Data