What is purpose-driven marketing? w/ Christian Mouroux

In this week’s episode of Social Media Sucks, Chris and Yu sit down with Christian Mouroux, Country Communication Manager at IKEA Denmark, for a chat about purpose-driven marketing, IKEA and everything in between. Episode topics include: Are commercial and corporate communication different things? What is the difference between a brand with and without a purpose? 
What is the significance of purpose at IKEA? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw Social Brief: https://www.getrevue.co/profile/thesocialbrief