Alex Houg and Dennis Yu’s Advice for Facebook Marketing

Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option in 2007, while Alex has been building his expertise since he was 14! The two worked together at BlitzMetrics educating college students and businesses in digital marketing. Today, Dennis is CEO of BlitzMetrics and Alex is the co-founder of ACTIV. In this episode from the vault, Alex, Dennis and Lisa discuss the benefits of Facebook, the link between paid and organic content, and how different types of content have different purposes and serve different goals. Dennis unveils the pair’s three campaign system to convert Facebook content into profits. Listen to the episode to hear their advice! “It’s not about what type of content works. It’s about what the goal is.” Dennis Yu Some topics discussed in this episode include: Social conversion Why businesses should be on Facebook Microtargeting Pay-to-play Why organic and paid posts need to be tied together The importance of advertising and social departments working together The speed at which Facebook changes What types of content work Repurposing content Their three campaign system Contact Dennis Yu: dennis-yu.com Dennis’ Facebook Dennis’ Twitter Dennis’ LinkedIn Dennis’ Instagram More from Dennis: BlitzMetrics BlitzNation Contact Alex Houg: Alexhoug.com Alex’s Facebook Alex’s Twitter Alex’s LinkedIn Alex’s Instagram More from Alex: ACTIV Ads Genesis Course References and links mentioned: Facebook Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!