Collin Austin Shares Secrets to Snapchat Success

How does a business use a social platform like Snapchat to reach an audience? Collin Austin says success lies in connection.  When Social PR Secrets Podcast host Lisa Buyer spoke with New Scooters For Less owner Collin Austin, he discussed how using Snapchat allows him to connect with customers and build a stronger relationship. It’s easy to think social media is simply posting the latest discount or sale for your business, but Austin advises business owners to post a mix of personal and business content to create a rapport. The Gainesville dad said the idea for the business began back in 2004 as a college student fed up with missing the bus for class.  While Austin had a lot of success on the platform, he also mixes his social media outreach with Twitter to communicate and connect with customers. He advises other businesses to not get caught up in measurements of success but to remain consistent on a mix of posting.  “The most important thing for me as a business owner is to continue to build those relationships with the customers.” - Collin Austin Some topics discussed in this episode include: How to measure for your brand on Snapchat Using Snapchat to connect with customers Cross blending platforms Contact Collin: Collin’s Facebook Collin’s Instagram Collin’s Twitter Collin’s LinkedIn More from Collin:  Newscooters4less.com www.collinaustin.com References and links mentioned: Snapchat Twitter Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!