Diane Forster’s Secrets to Reinvention With Intention

Meet Diane Forster, award-winning inventor, best selling author, TEDx speaker, TV Show Host, podcaster, intentional living expert, and re-invention specialist. Diane knows all about building your brand from scratch and shares her tips with digital marketers and entrepreneurs. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Diane Forster, an Award-Winning Inventor, Best Selling Author, TEDx Speaker, TV Host, Podcaster, Intentional Living Expert, and Re-Invention Specialist. Diane is the Founder of I HAVE TODAY. She is the author of “I HAVE TODAY: Find Your Passion, Purpose, and Smile...Finally!” Her TV Show, along with her Podcast, “I HAVE TODAY with Diane Forster,” help people live enriched, empowered, inspiring lives through their transitions. From tips about reinventing yourself to how to build the right brand for you, listen to this episode to learn more from Diane. Reinventing Yourself As a highly successful advertising executive for 30+ years, Diane’s phase one career mostly took place in TV sales at ABC. There, she learned about client relations, messaging, marketing, branding, and everything in between. It was a great career for her until it wasn’t. At one point, it stopped being fulfilling. She wasn’t happy anymore, personally and professionally. That’s when she decided to follow her passion for cooking. She invented a kitchen gadget, which led to innovation success.  Diane’s “aha moment” was when she realized she must pay attention to the signs and focus on what she had today. She decided to take her personal journey of unhappiness and create a brand around ‘I HAVE TODAY’. To Diane, these three powerful words mean it all. They worked for her and are what she is trying to instill in the women she coaches.  Branding: Where to Start? Starting your own brand can be terrifying. The first thing Diane did was hire a coach. It boosted her confidence and gave her the necessary skills to believe in her project. Then, she wrote a book. According to her, books are glorified business cards. They open up many other doors and opportunities. Her focus was on getting the book done first. Not to make money but to have the credibility behind it. Next, she invested in herself. She knew no dollars spent would be wasted if they were used towards building her business. She got a coaching certification to accumulate knowledge and experience. She also invested in networking groups and communities because she knew she needed the connections.  Always, her focus was around I HAVE TODAY. This is simple branding, but it works. Immediately, audiences understand Diane Forster is about intentional living and living in the now. Diane says, “sometimes, the simplest branding is in front of you; don’t overcomplicate things.” She explains that her current branding is the third iteration of it. She emphasizes the importance of starting. “Version one is better than none.” She explains that starting has a lot to do with mindset and confidence. To her, you can’t worry about mistakes because everything is a lesson along the way. Making Marketing and PR Work For YOU According