Going Mobile! Snapchat Social PR Secrets for Brands with Nick Cicero

How can brands best use Snapchat to connect with their audience? Nick Cicero believes that brands sharing content that “bring their different points of view into one particular channel” will have the greatest impact on the platform. In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva), is arguably most famous for his work with Snapchat and Snapchat analytic and built the first analytics for Snapchat, Instagram Stories and Facebook Live. Throughout this episode, Cicero and Buyer discuss strategies for brand PR representatives on Snapchat, how to best connect with users based on the platform’s features, how takeovers can be used effectively versus ineffectively and what users Cicero believes are making the best use of Snapchat’s platform.  “You want to find the platforms that you can create the best content and have the best amount of reaction with the least amount of energy. I think you don't need to be on every platform, but you do need to find what's evolving.” -Nick Cicero Some topics discussed in this episode include: Social media  Snapchat analytics  YouTube Twitch Delmondo (Conviva) Mobile marketing Brave Ventures Brand engagement trends Geofilters, video, and ads Social media influencers Social media takeovers Contact Nick Cicero: Conviva.com Cicero’s Facebook Cicero’s Twitter Cicero’s LinkedIn References and links mentioned: @EmGarber Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!