HubSpot’s Meghan Keaney Anderson - Future Trends in Digital Marketing

What’s the secret to HubSpot’s success? According to HubSpot’s VP of Marketing Meghan Keaney Anderson, it’s putting clients at forefront of your business! At the end of the day, clients and customers should always come first. HubSpot’s overarching mission is to empower customers and provide educational tools that drive long-term success. In this forward-thinking episode of Social PR Secrets, Lisa Buyer explores upcoming digital marketing trends and more with Meghan Keaney Anderson, Vice President of Marketing at HubSpot. Meghan shares her insights and understandings of the PR industry and discusses how to provide value to customers. For those just starting out in digital marketing world or desiring to learn future marketing tactics give this episode a listen! What is HubSpot? HubSpot is a leading client relationship management (CRM) platform with thousands of customers around the world. HubSpot provides the tools and integrations for business owners to scale up efficiently using inbound marketing, sales, and customer service applications. Whether you want to increase leads, accelerate the sales cycle, streamline client services, or build a website that converts, HubSpot does it all! As Vice President of Marketing, Meghan leads the creative and editorial, product marketing and academy teams for HubSpot. Together with her various teams, she is responsible for HubSpot's brand, podcast, and overall editorial content as well as the company's product launch and positioning strategy. “HubSpot is a CRM platform that has all the tools your customer-facing team would need to engage with customers. There's a marketing hub, sales hub, and a customer service hub.” - Meghan Keaney Anderson Lisa Buyer remarks on the educational resources HubSpot offers for free as a means to build strong customer relationships. Tune in to find out how Lisa uses the educational services, such as HubSpot Academy, to help strengthen her team of public relations professionals. HubSpot’s INBOUND 2020 Virtual Conference INBOUND is traditionally a three day, in-person conference for business professionals in a multitude of industries, and includes inspirational keynote speakers, breakout sessions, collaborative activities, exclusive product launches, and more. The conference is an excellent opportunity to spark creativity and grow your network. However, this year INBOUND moved to a fully digital event as a result of the COVID-19 health crisis. “One of the nice things about the format that we had this year is all of a sudden we could be a global event, a truly global event with programming that ran around the clock.” - Meghan Keaney Anderson Listen in to discover how HubSpot created the virtual version of INBOUND. This virtual shift is challenging the notion that in-person events are the only choice for large-scale conferences. Having a Foundation to Understand Customers Trust is an essential element between customers and companies. An easy way to establish trust w