Nathan Hirsch Outsourcing Social PR Secrets - Get More Done, Work Less

How do you find virtual assistants for public relations, digital marketing or any business? What is the best way to train new hires? Is outsourcing tasks and projects really that safe? What even is a virtual assistant? In this episode, Nathan Hirsch teaches you all there is to know about outsourcing grow your business whether it’s public relations agency, freelance publicist or full marketing department. From hiring and training to implementation and quantifying success, listen to find out how your business can benefit from virtual assistants.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Nathan Hirsch, the founder and CEO of Outsource School, a platform helping busy online public relations pros, digital marketers and entrepreneurs get more done while working less. For a $1000/year membership, clients get his exact hiring process and are guided in implementing it, learn all about RSOPs and marketing, and receive a software, sharable SOP, and support. Outsource School isn’t Nathan’s first successful business. Last fall, he sold his VA marketplace platform, FreeUp, which he founded and led for five years. Listen to get Nathan’s tips and better understand how your business can grow by hiring virtual assistants. Why You Should Outsource Your Work Nathan’s outsourcing journey started in college. As a student, he started selling textbooks online for side money. He learned about an up-and-coming company called Amazon and became a seller with them. However, Nathan quickly realized he could not keep up with the demand. So he hired one, then two, virtual assistants. But with no previous hiring experience, it was a fiasco. After years of trial and error to set up a good hiring model, his business exploded. However, he didn’t like any of the outsourcing marketplaces. They were usually too slow or complicated and he wanted to streamline the process. That’s when FreeUp was born. Started as a $5000 project, FreeUp brought in $4 million of revenue after four years. We’re telling Nathan’s story because many entrepreneurs find themselves in similar situations. Maybe your business has been plateauing because you can’t handle more work. Or you’re having difficulties innovating because your time is taken up by bookkeeping and emails. In most cases, hiring VAs might be the solution to your problems. But once they’ve gotten to that realization, most entrepreneurs start worrying. Nathan has answers to all their questions. Outsourcing in a Safe Way According to Nathan, when considering hiring VAs, most people lack trust. His answer is three-fold.    1. Know that if you’re not outsourcing, your business will stall   Being an entrepreneur is all about risk. When your business hits a plateau because you’re swamped with work, you need to take a risk. In almost all cases, the risk of hiring a VA will be rewarded with instant returns.   2. Understand the three levels of hiring