Sarah Evans Shares How Brands Should Use Instagram

How can brands get media publicity from Instagram? In this episode of Social PR Secrets, Lisa Buyer interviews PR and Social Media expert Sarah Evans, who shares her tips on how brands can best utilize Instagram’s features. Sarah is a social correspondent, live web show host, and owner of Sevans Strategy a new media consultancy. In this episode, Sarah and Lisa discuss the importance of editorial calendars and how to build your Instagram profile for better contact efficiency. Sarah also gives tips on how you can organize your phone to match your social media strategy and answer the question on everyone’s minds: how do you beat the Instagram algorithm? “I always go back to the editorial calendar. It sounds old school but it’s so important, even today.” - Sarah Evans Some topics discussed in this episode include: Optimizing Instagram’s contact feature How brands can best use Instagram stories The importance of editorial calendars Getting publicity through Instagram  Why you should promote your posts Social media tools and apps Contact Sarah: Sarah’s Facebook Sarah’s Instagram Sarah’s Twittter  Sarah’s LinkdIn  More from Sarah:  www.sevanspr.com References and links mentioned: Snapchat LuMee The Photojojo Store The Apple App Store Indiegogo Kickstarter Design Apps PicFrame ClipStitch Canva Over A Beautiful Mess Instagram Repost Boomerang Flipagram Tempo Later : Note – Evans is a beta tester for this app Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!