Greatest Hits: Inside Glossier’s Iconic Social Approach

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  We all know how fast-paced social media is. It simply does not sleep.   There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it?  Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’.  Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social.  Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community.  In This Episode:  0:00 - Introduction  1:07 – Introducing Jamie Dinar  2:37 – How Glossier came to be a legendary brand on social  4:52 – What Jamie’s role looks like  9:08 – Do Glossier eat, sleep and breathe social?  15:03 – How Glossier tap into their vast community  18:09 – Optimizing to keep brand voice across platforms  21:24 – Replicating in-store experiences online  24:06 – Jamie’s TikTok Live experiences  28:30 – Jamie’s Final Two  30:41 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jamie on LinkedIn  Follow Glossier on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers.