Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps

There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.  That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community.  We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities.  In This Episode:  3:13 – Ravi’s role at lululemon  6:31 – Representing the lululemon community on social  13:41 – Translating brand purpose to different channels  21:31 – Utilizing platforms correctly  23:43 – How lululemon work with ambassadors  36:44 – Ravi’s top tips for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Ravi on LinkedIn  Visit Ravi’s website    Visit SocialPros.com for more insights from your favorite social media marketers.