How Esquire Online Does Social Media

Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How the right format can lead to long-form content on short-form social
• Why finding the right content for each platform means rethinking the necessity of click-through links
• How finding your voice in the crowded social marketplace means understanding what your brand personifies and how it looks to others first
• Why working your way to the top in social means reaching outside your focus area for additional learnings

Resources

• Ben Boskovich on Twitter: @benbosk
• Esquire on Snapchat, Instagram, Facebook, Twitter, Pinterest, YouTube, and Tumblr
• Dash Hudson

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