How Facebook Took Over Your World and What Is Coming Next

Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (Jay Today TV: jaytoday.tv)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why being successful as a leader means seeing around corners and being in it for the long-haul
• How what's best for the goose and gander leads to decreased organic reach for some businesses
• Why winning marketing means meeting customers where they spend most of their time without scaring them away
• How starting with the advertising end game leads to a losing product

Resources

• Michael Hoefflinger on Twitter: @mhoeffli
• XSeed Capital
• Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
• Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Visit SocialPros.com for more insights from your favorite social media marketers.