How Hilton's Social Media Center of Excellence Keeps Guests Coming Back

Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How to set up a social media center to manage social teams across multiple brands
• How to customize social engagement for each brand and audience
• How to build customer loyalty without just going for the sale
• Why social is about long term gains rather than immediate returns

Resources

• CoSchedule
• Salesforce
• Hilton Suggests

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