How Qantas Uses Employees to Tell the Brand Story

Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)