How to Use Authenticity to Become an Iconic Business
Social Pros Podcast - A podcast by Convince & Convert - Fridays
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Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- 03:18 - How to define an iconic business
- 06:21 - How to measure your brand’s distinctiveness
- 09:05 - Why you should stop selling
- 15:11 - How to use social to achieve distinction
- 24:31 - How to encourage consumers to talk about your business through social
Resources
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