How to Use Content to Build Your Online Influence

John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (Jay Today TV: jaytoday.tv)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why gaining trust means giving good information that improves lives
• How consistent engagement leads to top-of-mind placement and being first in line
• Why scaling influence means taking a moment to recognize others that have helped you
• How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory

Resources

• John Hall on Twitter: @johnhall
• Influence & Co.
• Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
• BOLO
• Give and Take
• Zapier Blog

Visit SocialPros.com for more insights from your favorite social media marketers.