Make Your Social Soar With These Laws of Brand Storytelling

Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why storytelling has become more than just advertising
• How influencer marketing has affected the way businesses tell stories
• Why storytelling isn’t just for B2C
• Why your strategy shouldn’t center around a single platform or channel
• Why your reactive and proactive social channels should be consistent
• How to balance your internal culture with the various cultures of your customers in storytelling
• How to adapt successful practices without copying other brands

Resources

• The Laws of Brand Storytelling
• Jessica’s Website
• Carmen Collins Social Pros Episode

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