New Strategies for Today's Social Media Landscape

Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How ephemeral content has developed and changed the social landscape over the past year
• How simplifying the user interface can create a drastic shift in demographics for a social media platform
• Why video has become one of the essential tools for social media marketing
• How the world of social media could shift in the coming year
• Why it's better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels

Visit SocialPros.com for more insights from your favorite social media marketers.