Orangetheory’s Approach to Building A Strong Community on Social

How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios and team members all around the world. So, what is Orangetheory Fitness’ secret?   On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and leading by example build the foundations for Orangetheory’s community-led strategy.  He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.  In This Episode:  2:59 – Anthony explains Orangetheory and his role  5:46 – Sustaining a “community feeling” for a global brand  8:30 – Balancing individuality with brand goals  13:07 – Instilling a social media mindset  14:56 – How Orangetheory leverages user-generated content  19:24 – Orangetheory’s Reddit strategy  22:15 – Maximizing a small-but-mighty social team  25:11 – Anthony’s predictions for the next year in social  30:52 – Anthony’s Final Two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Anthony on LinkedIn  Follow Anthony on Twitter/X  Follow Anthony on TikTok    Visit SocialPros.com for more insights from your favorite social media marketers.