Pros and Cons of a Degree in Internet Marketing

Temitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (Jay Today TV: jaytoday.tv)
• Yext (How to Win Digital and Real World Traffic With Local Reviews: http://offers.yext.com/reviews)

In This Episode

• How formal training in social media marketing leads to an expanded lens on the marketing industry
• Why landing upper-echelon jobs in digital marketing means ditching Google as your trainer
• Why tackling the diversity in marketing means more authentic representation at conferences
• How the advancement of marketing technology will lead to a natural selection of marketing professionals
• How the pressure of private, adaptable universities leads to a change in curriculum of traditional, public universities
• Why moving your audience past content fatigue means investing in podcast storytelling

Resources

• Temitayo Osinubi on Twitter: @tembo8482
• Digital Marketing Advisers
• Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It!
• Marketing Disenchanted Podcast
• Mike King of iPullRank is my Stuart Scott
• Lucky Orange
• Drip
• Behind The Numbers: an eMarketer Podcast

Visit SocialPros.com for more insights from your favorite social media marketers.