Social Media Lessons from the Performance Marketing Revolution

Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why recruiting performance partners is a funnel just like sales
• How performance marketing has changed in the last decade
• Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience
• Why Instagram has been so valuable for building a lifestyle following
• Why you should commit to creating content consistently for future benefits
• How to manage many performance partners successfully
• How to develop a healthy employee culture

Resources

• ICUC
• Salesforce
• Performance Partnerships by Robert Glazer
• Principles by Ray Dalio

Visit SocialPros.com for more insights from your favorite social media marketers.