What Makes Real People Care About Your Social Media

Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals
• 09:14 - Why a good social media community requires management
• 16:19 - Why deep social media communities need face to face interaction
• 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations
• 21:39 - How the ethics of advertising has evolved with social media
• 24:53 - Why social media and word of mouth are not the same thing
• 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products

Resources

• Find out more about SocialMedia.org here.
• Get the new State of Marketing Report from Salesforce here.
• See the BreadBot from Wilkinson Baking Company here

Visit SocialPros.com for more insights from your favorite social media marketers.