Why Agorapulse is Testing Social Marketing Experiments For You
Social Pros Podcast - A podcast by Convince & Convert - Fridays
Categories:
Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why anecdotes do not equal data
- Why effective ideas can become ineffective and vice versa over time in social
- Why captioning is so important with video
- How Instagram stories have become the place for authenticity
Resources
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