Why Cashing In on Social Is Easier Than You Think

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you looking to cash in on social but you’re worried about how much time it could take?   Well, tune in to today’s episode for something truly eye-opening!  Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!  Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.  Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!    Oh, and there’s a fair few mentions of Daniel’s scarf.  A mind-blowing episode…in the best way possible!  In This Episode:  0:00 - Introduction  3:39 – Let’s meet Lauren  6:18 – Benefits of brutal honesty  7:56 – Lauren’s 50,000ft view on social commerce  12:32 – Dialling up your social commerce  17:19 – Social commerce skeptics  21:18 – Analyzing data  23:26 – Unsung hero channels for social commerce  28:18 – Dealing with trust issues  31:45 – Regaining data power  37:49 – Lauren’s parting advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lauren on LinkedIn  Follow Lauren on Twitter  Follow Lauren on Instagram  Lauren’s website  Mongoose Media website  Visit SocialPros.com for more insights from your favorite social media marketers.