Why the Relationship Between Branding and Social is More Critical Than Ever

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why good branding will help you break through the noise
• Why your branding is more than design
• How to balance control over your brand vs how your audience defines it
• Why social media may be shifting from storytelling to direct selling
• Why branding should be bigger than just marketing

Resources

• The Complete Guide to Social Media for B2B from Salesforce
• Techsmith
• Brandwatch

Visit SocialPros.com for more insights from your favorite social media marketers.