Why Your Employees are Your Greatest Social Media Assets

Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• Why brand value is important for potential employees
• How companies can use social to portray life inside the company to potential employees
• Why B2C companies should have separate social channels for employer branding
• How to encourage employees to tell stories
• Why employer rating services like Glassdoor and Indeed are important

Resources

• Link Humans
• Employee Advocacy: The Ultimate Handbook
• Employer Brand Index
• Employer Branding Podcast
• Dynamic Signal and Hearsay Systems Advisor Social
• Glassdoor and Indeed

Visit SocialPros.com for more insights from your favorite social media marketers.