14. How to nail your B2B software company positioning

A positioning goes right to the heart of your business. It covers what you sell, how you sell it, who you sell it to, and who you compete with. And if you get it wrong, it’ll wreak havoc on your pipeline, your brand, and well… your entire business. Listen to positioning expert April Dunford and software growth investor Monterro's Leif Bohlin on their tips and trix when it comes to positioning, and what pitfalls to avoid. The session is moderated by Beata Wickbom.