5: The Company

Teachers call books published by Heinemann their "bibles." The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions.Map: Heinemann’s national reachRead: Transcript of this episodeSupport: Donate to APMMore: soldastory.orgDive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.