Marketing Series - Content Strategy with Kris Hughes, Ep #48

Does the thought of creating content for your business give you a headache? Many of us can’t stand the thought of sitting down and producing content even though we know it will help our business grow. That’s why I’ve invited Kris Hughes, a content strategist for solopreneurs, onto the Solopreneur Money show today.  Kris helps small business owners lower their customer acquisition costs, tell their brand story, and win back their content strategy. He’s here to teach us how to tackle content strategy, overcome roadblocks, and gain traction to ensure that all that hard work will pay off in the end. Press play now so that you don’t miss out on another day of content marketing.  You will want to hear this episode if you are interested in... Kris’s story [3:22] What caused his transition [6:45] Biggest lessons learned from building his business [9:40] Mastering your content strategy in 30 min a day [11:22] The biggest roadblocks [15:25]  What is Clubhouse [16:33] What does it take to get traction [20:53] Finding your voice [25:52] The money questions [29:01] Landing that first client is the hardest part of starting a business After years of writing and working for others, 15 months ago Kris Hughes decided to strike out on his own and create a business helping solopreneurs learn from his expertise as a content creator.  Kris believes that the hardest part about starting his company was landing that first client. Kris isn’t a natural salesman, so direct selling and outreach were tricky for him to get used to. He prefers creating organic content and expanding his network naturally which is why he teaches content marketing to other solopreneurs. What Kris has learned from building his business  There is a learning curve that comes with building a business and Kris has discovered a few takeaways after his first year out on his own. The first one is to make sure that to have a foundational client to provide a baseline income and gain traction as the business grows.  Another lesson Kris has learned is how to say no. Solopreneurs have a tendency to say yes to every client that comes along as they build their business, but not every client is a good fit. His advice is: if you recognize that someone may not be your ideal client, then just say no. He thinks it’s important to think about the return on investment of your time. Ask yourself if this client is really worth your time.  Overcoming the obstacles to creating content Kris works with all kinds of clients and what he has seen is that most solopreneurs wear many hats. Solopreneurs are the CEO, CTO, CFO, COO and so much more in their company. Most of the time they feel like there’s just no way they can create effective content on top of everything else that they do.  He has a few solutions to this problem. The first is to delegate. Rather than creating content on your own, you could hire someone else to do it. There are many spaces where you can find freelance writers to help create fantastic content so that you can concentrate on running your business. Contracting a freelance writer can help you publish consistent content and create a voice for your business. Listen in to hear where the best places and worst places to find freelance writers are. Another way is to dedicate 30 minutes per day to create the content that would best serve your business. Choosing the type of content depends on your business, your niche, and your personality. Once you find out what kind of content you want to create then keep at it. Content creation will not show results overnight. Just like your money, content creation creates compounding returns over time.  Kris provides us with so much information in this episode. You won’t want to miss his tips on how to get started, how you can delegate, and how you can find your company’s voice. Resources & People Mentioned Episode 20 - How to Take the Stress Out of Firing a Client ClubhouseGuide.com Gumroad Connect with Kris Hughes KrisHughes.com Leap Frog Collective Kris Hughes on LinkedIn @Kris_Hughes on Twitter @KrisHughes on Clubhouse Connect With Gabe Nelson www.GabeNelsonFinancial.com/contact FREE Downloadable Resources at https://www.gabenelsonfinancial.com/resources/ EMAIL: Gabe (at) GabeNelsonFinancial.com Follow Gabe on LinkedIn Follow Gabe on Twitter: @GabeNelsonCFP Follow Gabe on Facebook Follow Gabe on Instagram: @GabeNelsonCFP Subscribe to Solopreneur Money Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com