Episode 04: Public Private Partnerships to End Deforestation and Accelerate Restoration with Justin Adams, Executive Director of the Tropical Forest Alliance at WEF

In this episode, we talk with Justin about his work bridging worlds in order to unlock the potential that nature has to be a bigger part of the climate story. He discusses the critical importance of putting people at the center of natural climate solutions (NCS) and funneling more resources to farmers, foresters, environmental organizations, and communities that are on the forefront of climate change. He also shares a number of stories to inspire hope and optimism, and the dream that we could be the first generation in 10,000 years to begin to reverse environmental damage.In this episode, we touch on:  - The role of the Tropical Forest Alliance, 1 Trillion Trees, and other global initiatives in the NCS movement- Centering people in natural climate solutions- The role of corporations, and the need for standardized, transparent reporting against corporate pledges- The promise of carbon finance - and where it might fall short- The importance of indigenous peoples’ land rights, and stories of indigenous leadership- Opportunities for environmental restoration in post-conflict regionsIf Justin had a magic wand, how would he scale-up natural climate solutions? Put the farmers, those that have a direct impact on nature and dependence on nature, at the center of major discussions on NCS.Want to learn more? Check out these resources:- Investing Less than 1% of World GDP into Nature-Based Solutions Can Tackle Climate Change and Biodiversity Crisis- NCS Alliance website- 1t.org Sahel and the Great Green Wall- Uplink***More at: https://www.solvingclimatenaturally.com/Tell us what you think! [email protected]***Episode recorded on: April 14, 2021