S1 Ep3: Perfume Pioneers: Geza Schoen

The latest Perfume Pioneers podcasts features German entrepreneur Geza Schoen who introduces his elusive perfume Molecule 01, containing just one material known as Iso E Super. The molecule has been used in the making of perfume since the 1970's. Geza explains how his perfume, containing just one synthetic ingredient and a scent that many are unable to smell, became a pop culture phenomenon.