Ella Jade and Dominic Peter: How to build an affordable luxury brand

Dominic Peter and Ella Jade are the innovative duo behind ROOBBA, an affordable luxury furniture brand taking the online world by storm. On this episode of the Sound Advice podcast, they lift the lid on why and how they started ROOBBA, what affordable luxury means to them, and how they’re tapping into AI and AR tech to create a more personalised shopping experience for their customers. They’ll also share their tips for finding the perfect co-founder, creating a membership program for your brand, and how you can finance (and scale) your own startup in a super competitive space.