Poppy Mardall: I quit my career to start a funeral company

Poppy Mardall is the amazing founder of Poppy's Funerals, a super innovative funeral company based in London. Poppy's all about bringing a fresh, modern perspective to end-of-life care, and she's changing the game in the funeral industry.While recovering after being struck down with typhoid for 8 months, Poppy became interested in a series of television exposés highlighting issues in the funeral sector. Seeing everything from manipulative sales techniques and inflexibility to downright poor care for the deceased, Poppy felt called to bring fresh thinking and innovation to the industry.On this episode of Sound Advice: Entrepreneurs Unfiltered, Poppy shares her journey from the auction house to the funeral home, and how she’s using a gentler approach to revolutionise the industry.