Sophia Procter: Creating (and selling) a brand-new product

Meet Sophia Procter, a former communications manager and the founder and CEO of Munchy Play. After almost ten years at British Airways, Sophia faced redundancy upon returning from maternity leave in 2017. But she wouldn’t be defeated so easily–Sophia rallied, turning that tumble into an opportunity to follow her entrepreneurial dreams and start her own business.Determined to make things more fun for her picky-eater son, she put a train track around the plate–and it worked like a charm. Her son not only came to the table but ate his meal without any fuss. That was the "lightbulb moment”. Join us as Sophia shares her unfiltered story of creativity and perseverance, and how she brought a never-before-done idea to life.