Don't sell services; sell solutions

Sound Design Live - Career building interviews on live sound, theatre, AV, recording, and sound system tuning - A podcast by Nathan Lively - Online Courses for Live Sound Engineers ?

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Complete Show Notes: http://sounddesignlive.com/dont-sell-services-sell-solutions-brennan-dunn/ Interview with Brennan Dunn about how he went from charging $50/hour to $20,000/week by focusing on solving business problems instead of selling tech. Major points covered in this episode: - To be a successful freelancer, you have to understand both the business that your client is in and how they make money. - Stop thinking about yourself as merely a skilled artist and craftsman, and start also thinking of yourself as a consultant. - Being a consultant allows you to make more money and have more creative freedom. - How to use Socratic questioning to discover your client's underlying business problem. - How to gather the information you need to package your services as a solution. Strategies to build confidence and deal with imposter syndrome. - The importance of using case studies to show credibility. - How to start a conversation about your clients about RoI. - Make sure you only work with clients who respect and trust you. - Best habits for growing your business. - The biggest benefit of joining mastermind groups. Start supporting Sound Design Live on Patreon today for as little as $1: https://www.patreon.com/sounddesignlive