The Cult of Lululemon

First of all, what the hell is going on with culty leggings companies that have too many Ls in their brand name: LuLaRoe, Lululemon... sounds like a conspiracy!!! Anyway, after many long years of listener requesting this topic, Sounds Like A Cult is finally diving into the spandex heart of darkness that is Lululemon. With the help of special guest hosts Taz and Marah, the ridiculously charming voices behind the Sistas Who Kill podcast, host Amanda is unraveling how this bougie "It Girl" athleisure empire stretches beyond mere clothing into a full-blown lifestyle, complete with dogmas, devotees, and even a murder??? Yep, the true crime girlies already know. Oooof, this tale is banaynays—we hope you enjoy our culty analysis of it!

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Further reading!

Business of Fashion: At Lululemon, Being Black Is ‘Off-Brand’ by Sheena Butler Young: https://www.businessoffashion.com/articles/workplace-talent/lululemon-diversity-and-inclusion-2023/

HuffPost: What the F*ck Was LuluLemon Thinking by Caroline Gregoir: https://www.huffpost.com/entry/what-the-fck-was-lululemon-thinking_b_4138754

Business Insider: 12 Utterly Bizarre Facts About The Rise Of Lululemon, The Cult-Like Yoga Brand by Jim Edwards: https://www.businessinsider.com/12-utterly-bizarre-facts-about-the-rise-of-lululemon-2012-4#the-founder-is-an-ayn-rand-fan-and-the-company-takes-its-values-from-atlas-shrugged-1

Business Insider: Some Lululemon retail employees say there is an environment of 'toxic positivity,' where workers feel pressure to share personal information with managers and constant feedback can feel like bullying by Caroline Hroncich and May Teng: https://www.businessinsider.com/lululemon-retail-employees-describe-toxic-culture-2021-3

Salon: Yoga, spinning and a murder: My strange months at Lululemon by Mary Mann: https://www.salon.com/2013/12/31/yoga_spinning_and_a_murder_my_strange_months_at_lululemon/