SMME #263 Crafting Your Spa’s Social Media Content Strategy

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere.    If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around).    In this episode, you’ll learn:   The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales How to look at your social media activities and tasks through the lens of CEO time  My top tips for how to efficiently and effectively create content for social media   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/263   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.