[Episode 101] Is your business ready for investment? Addie Pinkster, founder and CEO of Adelpha, offers expert advice

Does it make the boat go faster? 🚣 That’s that the quote Addie Pinkster has on the wall of her investment business. It’s inspired by the question the men’s Olympic gold medal-winning rowing eight asked themselves ahead of the Sydney Olympics: ‘Will it make the boat go faster?' If the answer was ‘yes’, they carried on doing it; if it was a ‘no’, they stopped. And Addie says it’s laser focus like this that she looks for in the businesses she invests in. But even if you know exactly where you’re heading, how do you know your business is ready for investment? How do you know investment is right for you? And is it something you even want? 🤷Here’s why you need to tune inAddie provides answers to all these questions and more in this week’s episode and reveals what excites her most about the businesses she’s invested in. You’ll hear exactly how much Addie’s advice meant to our founder Joy when she was thinking about bringing investors into TechPixies, and you’ll hear why it’s totally ok if investment isn’t for you. Here’s what to listen out for:[03:22] Discover what attracts Addie to an investment opportunity. [13:00] Are you sure you want to raise investment? [16:25] Hear what makes a great investment.[18:18] Be inspired by Addie’s favourite quote. [19:53] How do you know if you’re ready for investment? [21:23] Learn about the #big3 and why you need to track your #wins. [31:47] Hear why investment is a two-way relationship. So if you’ve ever sat there and thought ‘what is this investment lark all about?’, ‘is it really for me?’ and ‘will it help my boat go faster?’, this brilliant new series is for you. You know what to do! ▶️▶️▶️For links and resources mentioned in this episode, visit TechPixies.com.Want to get in touch? We'd love to hear from you.Follow us on social media @techpixies and ping us a DM or drop us a line at [email protected] Thanks for listening!