#128 - Building a global brand in a crowded market - Mengting Gao, Kitchen Stories

What started as a passion project by two economics graduates in 2013 now reaches 30 million users each month on multiple channels. This week’s guest is Mengting Gao, the impressive CEO of Kitchen Stories. She built a global brand in the very crowded online cooking market with her co-founder Verena Hubertz. What a story! First they were rejected by investors; a few years later they exited successfully by finding the right strategic partner. Their business model evolved from vague to acing both B2B and B2C, and now everyone wants a piece of the pie: even Apple chief Tim Cook stopped by to make pancakes with them. Tune in and find out how to ☄️ set yourself apart from your competition in a crowded online market 🧮 use data to build a social media strategy that gets business results 💸 what channels they double down on right now Connect with Lena Carlson & Oliver Aust on LinkedIn.