#138 - Business & The Big Why. Sarah Reitz, whylab

Our guest today turned the Why? question into a thriving business. A clinical psychologist by training, Sarah Reitz worked in consulting until her work had lost its purpose. Pondering her personal dilemma, she emerged with two co-founders and a novel business idea that addresses a growing need. The result: whylab - a digital fitness studio for mental wellbeing Tune into an episode in which Sarah and Oliver analyse  🗝 Why the framing of your offer and messaging is key to differentiate yourself  🙊 How to create an effective word of mouth strategy  💸 The difference between promise and purpose brands and what is important when talking to investors.  And much more!  Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts:   🚀 This episode is brought to you by HeyViz, your rapid content production studio in Berlin. 🎬 Connect with Oliver on LinkedIn.