185: Become a better leader in 2 minutes. Darja Gutnick, Bunch

“I'm a former academic and psychologist. Our answer to everything is ‘it depends’. But in the business world, that's just not how things work,” says Darja Gutnick, the co-founder and CEO at Bunch.  She is on the Business Punk Watchlist, a “rebel psychologist” (Forbes) & podcast host.  Her Berlin & NYC-based startup is on a mission to unlock the potential in every professional. Their aim: help you become a better leader in 2 minutes a day with AI-powered coaching that is personalised and scalable.   Darja is no stranger to challenges, quipping that the company deserves the “cockroach medal” for surviving many crises.  What helped Bunch overcome challenges has been strategic agility and effective communications. “Messages have to be boiled down to simplicity. And it's still like a big challenge for me personally.”  Her best communications advice? Simplify, simplify, simplify. And she says it “as an entrepreneur who has always struggled with simplicity.”  Bunch follows a freemium model and is free to download. It is kicking off in the US big time where 70% of their premium customers are based.  *** Free book chapter: Sign up to our newsletter via this link and get a free chapter from ‘Message Machine’: https://www.eoipsocommunications.com/#machine