#27 - WHAT DRIVES YOU? ft Tom Kirschbaum

Every year in Berlin, people spend 154 hours stuck in traffic. In Paris? 237. In Rome? 254! Traffic is undeniably a major issue for cities and is only expected to get worse as more people (and more cars) migrate towards urban centres. So today we’re skipping the traffic and getting from A to B with Tom Kirschbaum, CEO and founder of Door-to-door, finding smart solutions for the future of transport.  Despite a lot of talk about driving, let it be autonomous or eco-friendly, Tom is clear about not being driven by ideology, but rather by attractive solutions to real life problems. He lets us in on the specific challenges that come with convincing different actors of your idea, from politicians to manufacturers to investors, and offers us a concise roadmap to pitching your proposal in a clear and graspable way.  Tom believes people are driven by habit - especially in Germany where the mobility industry is sacred and difficultly disrupted. So, how do you break habits and make people believe that your solution is the best one out there? How do you get from A to B while convincing those you meet along the way?  Buckle up to find out, and let’s get this show on the road!