#75 - ROBIN RUSCHKE - SIXT

Robin Ruschke believes that every brand should have a story to tell. People need to know the WHY behind what you do. As the SVP of Global Brand Strategy and Communications at SIXT, he is responsible for the company's global brand strategy and more. In this episode, Oliver Aust and Lena Carlson speak to Robin about standing out from your competitors, being provocative, and the power of a great brand.