E 157: Personal Branding for Emerging Executives In Leadership with Brenda Bence

Learn the latest on executive personal branding with our guest, internationally acclaimed coach, Brenda Bence. Based in Singapore, Brenda has coached 1,000 senior leaders from 60 nationalities across 70 industries and is recognized by Thinkers50 as a World Leader in Coaching. In this practical episode, Brenda and Laura dive into the nuts and bolts of managing outside perceptions of senior leaders and why it matters so much. Turns out, you already have a personal brand, even if you didn't realize it. What you want to do is enjoy a personal brand that reflects your true values, instead of giving up on the development of that precious reputation. A few of the take-aways you can put into practice right away include: - Why even high-performers need to take charge of their personal brand - All of your stakeholders have 2 levels of needs, know which is most important to address - How branding has changed since Covid - The ideal distance between you and your laptop camera (I had to move mine!) - The truth about hybrid meetings and what to do about it (!!!) - A 5-word exercise to find out how others perceive you right now This juicy episode is brought to you by The Practical Guide to Effective Communication available on Amazon in paperback and digital format. It's got everything you need to be recognized for the value you already contribute. Find more about Brenda at https://brendabence.com/