North Carolina's Outdoor NC Initiative Helps Preserve Abundant Nature Across The State

Ever wonder why it feels so great to be out in nature? Amanda Baker, Partner Marketing Manager with Visit North Carolina and oversees North Carolina’s Outdoor NC initiative, and Clark Lovelace, Executive Director of the Transylvania County Tourism Development Authority, share how the love for the outdoors makes us feel happy, inspired, and excited to explore more. And why it's important to to build awareness around responsible travel, destination stewardship, and sustainable tourism concepts....