Episode 386: The Finances of NCAA March Madness

Sports Business Secrets - A podcast by Kevin Tarca

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We all know the NCAA makes a tremendous amount of revenue from March Madness. But have you ever wondered HOW much? Today I dive into the most recent broadcast deal, including the exact value and length. I also discuss the amount of money conferences receive as a kickback for each schools performance. March Madness for the public. March Sadness for student athletes.