Episode 549: Jordan Morgan, Entrepreneur & Pro Basketball Player
Sports Business Secrets - A podcast by Kevin Tarca

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Today we are joined by professional basketball player & entrepreneur, Jordan Morgan!Jordan has built a remarkable journey that spans far beyond the basketball court. After playing college basketball at the University of Michigan, where he earned both his bachelor’s and master’s degrees in engineering, he went on to enjoy an 11-year professional career overseas, competing in top leagues across eight different countries. He also obtained dual citizenship and proudly represented the Slovenian national team on the international stage.But Jordan’s story doesn’t stop there. Off the court, he’s turned his passion for travel, tech, and impact into purpose-driven ventures. Alongside his wife KT, he started a company aimed at making travel more efficient and personalized. Soon after, they leveled up and co-founded Spin.Travel, a business travel management platform to save teams time and money. They are now leveraging lessons from visiting countries all over the world to create better experiences for travelers. In addition to his businesses. he continues to give back through the Jordan Morgan Foundation, his nonprofit organization aimed at improving the social and educational welfare of youth in Detroit.Throughout the episode we dive into:The recruiting process & decision to sign with the University of MichiganHis journey from engineering student-athlete to elite pro prospectBasketball & life lessons learned from his coach, John BeileinWhat it’s like building a career overseas and the hidden challenges of life abroadHow dual citizenship opened doors for his playing careerThe transition from athlete to entrepreneur — and what inspired Spin TravelWhy long-term planning and your identity beyond sport mattersAnd much moreIf you're a coach, player, or just curious about international hoops — this one is packed with real-world insight from someone who's been in the trenches.Appreciate you tuning in. Hope you enjoy!